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During the 2008 Olympic games, the benefits of athletic taping made headlines when a new type of athletic tape showed up on the shoulders, arms, legs and backs of many high-profile athletes. The Kinesio tape and its unique taping technique brought more than just a rainbow of colors to the athletes. It also brought evidence that it may, in fact, relieve pain and promote healing of injured muscles better than traditional tape.
The tape is applied in a specific pattern, and either stretched or not stretched, depending on the injury. One of the main properties of the Kinesio Taping Method is the ability to assist and support muscles without inhibiting a joint's range of motion, unlike traditional athletic taping. In addition to supporting injured muscles and joints, the taping method helps relieve pain by lifting the skin, allowing blood to flow more freely to the injured area. Kinesio Tape can be applied in several distinctive approaches to achieve specific outcomes in an athlete or a patient and can be left in place for several days. While Kinesio Taping was originally developed for use in athletes, Dr. Teixeira utilizes it to treat all types of patients.
Among Kinesio's biggest supporters is none other than Tour de France champion cyclist Lance Armstrong. He praised the "special hot-pink athletic tape that came from Japan and seemed to have magical powers" in his book Every Second Counts.